What principle is most affected by the requirement to provide non-misleading information to customers?

The principle most affected by the requirement to provide non-misleading information to customers is consumer protection. This principle is founded on the ethical obligation that financial professionals have to ensure that clients are fully informed and able to make educated decisions regarding their investments and insurance products.

Providing accurate and honest information is essential for building trust between the client and the professional, as well as safeguarding the interests of the consumer. When clients receive misleading information, it can lead to inappropriate decisions that may harm their financial well-being. Thus, the requirement to give non-misleading information is a core component of consumer protection, which aims to create a fair marketplace.

Other options like agent commission structures, product competitiveness, and market expansion, while important in their own contexts, do not directly address the ethical imperative to ensure clients receive truthful and clear information. Instead, these areas may be impacted by broader regulatory practices or market dynamics, but the priority of consumer protection concerns making sure that customers are not deceived or misled in their transactions.